Our values

  1. PRODUCT QUALITY AND TRACEABILITY
    • We only purchase from responsible fishers
    • SUSTAINABILITY program
    • TRACEABILITY program
    • HACCP-certified imports
    • HACCP and CFIA-certified Canadian products
    • Because we care!
  2. QUALITY, JUST-IN-TIME PROCESSING
    • Flash-frozen fresh, straight from the sea
    • Fresher than fresh!
  3. ENVIRONMENTAL CONSCIENCE AND SUSTAINABILITY
    • We are MSC-certified to trade fish.
    • We ensure that all the products we sell are purchased from fishers who respect the environment.
    • We do not sell marine products if their long-term sustainability cannot be guaranteed.
    • Preserving the oceans, the future of our industry and the future of our planet!
  4. PARTNERSHIPS AND LONG-TERM RELATIONSHIPS WITH OUR SUPPLIERS
    • We work with quality control organizations from North America and around the world, HACCP and BRC (British Retail Consortium).
    • We inspect our worldwide suppliers regularly.
    • Our suppliers must meet the Canadian Food Inspection Agency processing procedures.
    • We have high standards for our suppliers worldwide.
  5. PARTNERSHIPS WITH OUR CLIENTS
    • We attend and exhibit at trade shows and seafood expos around the world.
    • Our clients’ feedback and suggestions help us improve continuously
    • We provide top-level service.
    • We offer advertising materials and programs to boost our clients’ sales.
    • Our long-term success is based on the success of our clients!
  6. RESEARCH AND NEW PRODUCT DEVELOPMENT
    • We work non-stop on the needs and requirements of modern life and of the end-user of today:
    • flavour
    • health awareness
    • ease of use
    • new and improved retail and foodservice sales opportunities.
    • We pay close attention to the market, and that is where we get our inspiration!